B!play will be one of the 64 companies to make up the Spanish Pavillion at the Mobile World Congress (MWC). This exhibition, considered to be the world reference event for mobile technologies, will be held in Barcelona from 27th February to 2nd March 2017.

B!play’s team will travel once again to Barcelona to take part in the MWC, the exhibition that brings together more than 100,000 people from all over the world every year, people who are keen to find out about the latest developments of one of the fastest-growing industries today.

The exhibition’s twelfth edition whose motto will be “Mobile. The Next Element” will have more than 2,200 exhibitors, 3,800 journalists and 160 international delegations. We will be part of the Spanish Pavillion, a government initiative, led by the State Secretariat for the Information Society and the Digital Agenda through the public corporate entity, which brings together “Spanish companies that represent a modern, dynamic and sustainable ecosystem, focused on innovation and internationalisation” .

B!play offers brands a B2B technological solution that allows them to increase customer engagement with digital content rewards. Its participation in the MWC17 is mainly oriented towards finding partners in content, business and technology that will contribute to developing its services and business at a global level.

If you are interested in meeting us at MWC17, please contact us at