B!Play will be one of the 32 Spanish companies taking part in the Spanish Pavilion at the next 4YFN edition, the startup business platform that is held annually within the framework of the Mobile World Congress (MWC).

MWC is considered to be the most important in the world of the mobile technology industry, will take place in Barcelona between February 26 and March 1, 2018.

The thirteenth edition of MWC, themed “Creating a Better Future”, will be attended by 2,300 exhibitors, 3,800 journalists, 160 international delegations and faces the challenge of exceeding the 108,000 visitors from its previous edition.

This event, which was promoted since its beginnings by the large corporations that operate in the mobile industry, is once again being held in parallel to the 4YFN (4 Years From Now). During its fifth edition and upholding its original spirit, 4YFN seeks to encourage collaboration among entrepreneurs, startups, investors and corporations, and will host 20,000 participants and 700 investors from 145 different countries.

b!Play is one of the 32 companies that will take part in the Spanish Pavilion at 4YFN. It is an initiative by ICEX Spain Trade and Investment, and the Spanish National Cybersecurity Institute (INCIBE) with the support of the Secretariat of State for the Information Society and the Digital Agenda, which aims to promote the digital entrepreneurial talent by gathering Spanish companies that are an example of a technological, dynamic, modern and sustainable ecosystem that is oriented to both innovation and internationalization.

B!Play creates content platforms for brands. It offers a technological solution that allows them to increase customer engagement with digital content rewards. Its participation in the MWC is aimed towards finding content, business and technology partners that contribute to the development of their service and business in the international arena.

If you are interested in meeting us at MWC18, contact us at